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Social Media for Social Good


Joey Shepp, founder of Earthsite, discusses the ways social media is changing society for the better – through radical transparency, crowd sourcing and global interconnectedness. Learn about the latest trends, how social media is being leveraged for social good and how you can join the revolution. In this presentation, Joey asks potent questions about how we shape technology, and how technology shapes us.

Wallaby Organic Launches New Website

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Earthsite has launched a new website for the Wallaby Organic yogurt company. Wallaby was born out of an adventure that began Down Under. During the Christmas season of 1992, founders Jerry and Faith traveled to Australia for vacation. They were awed by the country’s many natural wonders, but interestingly enough, one of their most impressive discoveries turned out to be the yogurt. It was fresh, subtly sweet, and creamy in a way that they weren’t used to finding in the U.S. They wondered why this style of yogurt was not available back home – they were sure that Americans would enjoy its unique qualities. Today, what began as an Australian adventure continues in the form of Wallaby Yogurt Company. Jerry and Faith’s labor of love has grown into a thriving small business based in California’s Napa Valley.

The new website features a product catalog, information about the farms, a custom store locator, and a Wallablog.

Infineon Raceway Launches Microsite


Infineon Raceway, located in the Sonoma Valley, is Northern California’s premier motor-sports destination, featuring a world-class road course, drag strip and karting center. Its annual race schedule is headlined by the NASCAR Sprint Cup Series, NHRA Full Throttle Drag Racing Series and IZOD IndyCar® Series. In addition, Infineon Raceway boasts a motor-sports industrial park, which serves as home to more than 70 businesses, including the Jim Russell Racing Driver’s School. Infineon Raceway is a wholly-owned subsidiary of Speedway Motorsports, Inc. (NYSE: TRK), a leading marketer and promoter of motor-sports entertainment in the United States.

On August 25, 2011, Infineon will host the Accelerating Sustainable Performance 2011 Summit. This green performance summit will present innovators and thought leaders from the business, engineering, academic and research communities to explore next steps in sustainable automotive development and marketing.

Featuring a series of speakers and panel discussion with topics including: How can motorsports technology and innovation help drive advances in sustainable transportation? What near-term developments can we anticipate in electric vehicles, battery technologies and alternative fuels? How can the green automotive movement broaden its appeal to capture the performance-car enthusiast?

Earthsite’s Principal Joey Shepp consuted with Infineon throughtout the summit planning process. Shepp will moderate several panels in the day of the summit. Earhsite designed and developed the microsite for the summit.

NaturEner Launches New Website


NaturEner has launched a new website designed and developed by Earthsite. NaturEner is a renewable energy company that designs, develops and operates utility-scale renewable energy projects in North America and Europe. NaturEner is committed to increasing the supply of renewable energy while decreasing civilization’s impact on the earth. The company works with local governments, communities, landowners and others to harness sustainable energy resources. Their focus is to develop and maintain strong long lasting relationships with the surrounding communities.

NaturEner is committed to bringing clean, green energy and conservation to the areas where they develop projects. They are also dedicated to creating a positive social, environmental and economic impact in the communities they serve. Since 1999, NaturEner has developed over a dozen wind farms as renewable energy sources in Europe and North America. Currently, they are developing new wind energy facilities in North America that will produce approximately 1800 MW of wind power.

NaturEner is a group of privately held companies with facilities in the United States, Canada, and Spain.

Social Media for Sustainable Enterprise


Social Media is translating sustainability principles into business practice through radical transparency, networked collaboration and optimized efficiency. In this workshop, Joey Shepp will lead you through world-changing trends, new-paradigm principles and real-world applications in leveraging social media for your sustainable enterprise. Go beyond marketing in applying social media to all areas of your business. Gain practical digital business skills to drive sales, cut costs, engage customers and reduce your carbon footprint.

Social Good Media


How to leverage social media for social good. Social Media is changing the world for the better. In this presentation learn about current social media trends, principles of social good media and see “cause studies” with sample videos.

YourGardenShow.com Announced as Finalist for the SXSW Interactive Awards


The 14th Annual South by Southwest (SXSW) Interactive Awards has named YourGardenShow.com a finalist in the 2011 Community Award category. SXSW has singled out the gardening site as one of five “social networks and wikis that have quickly developed an extraordinarily active multi-user community and an exceptional following of users.”

The winner will be revealed at the Interactive Awards ceremony on Tuesday evening, March 15, in Austin, Texas. YourGardenShow.com joins finalists Groupon, The Johnny Cash Project and PBS.

The world’s first social media platform dedicated to gardens and their cultivators,YourGardenShow.com is an easy-to-use, fun site that connects gardeners with knowledge, tools and resources, while inspiring new and seasoned gardeners to share their gardens and experience. YourGardenShow’s mission is to grow the global gardening footprint, supporting local gardeners and helping build stronger, healthier communities. Membership is free and open to all.

YourGardenShow.com will be present to participate in the Interactive portion of the SXSW event, where the focus is on forward-thinking technology and creative development. The Community Award nomination is a testament to the rapidly growing interest in all things gardening and signals a huge step for gardeners, foodies and nature lovers worldwide.

About SXSW:
SXSW is a Music, Film, and Interactive conference and festival in Austin, Texas. It is a 9-day, one-of-a-kind cultural event, attracting over 20,000 registrants for a “unique convergence of original music, independent films, and emerging technologies.” SXSW Interactive has become the foremost event in social media, and the festival has a reputation as a breeding ground for new ideas and creative technologies. Twitter launched at SXSW Interactive in 2007.

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