A Flex Alert is an urgent call to Californians to immediately conserve electricity and to shift demand to off-peak hours (after 6 p.m.). The Flex Alert campaign is an educational and emergency alert program that informs consumers about how and when to conserve electricity. The public awareness campaign is critical to achieving high levels of conservation during heat waves and other challenging grid conditions such as wildfires or when major power plant or power lines are unavailable.
This summer California will be at critical risk for rolling blackouts and power shortages. While California has been highly successful in curbing energy demand during peak (high-usage) hours in the past, this summer’s conditions may demand more serious attention than those in previous years.