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Joey Shepp Speaks at North Bay Sustainable Business Alliance Green Drinks Event


Green 2.0: Delivering Green to Mainstream

On November 1, 2007, Joey spoke at the Green Drinks event sponsored by the North Bay Sustainable Business Alliance. His talk was about how to leverage the power internet to market to the Green Consumer. Topics included:

  • Who is the Bright Green Consumer?
  • How to position Green for the Mainstream
  • Why Green Consumers love the internet
  • Case Studies in how businesses are using the internet to connect with the Green Consumer
  • Online strategies for small green business

About Green Drinks

“Every month people who work in the environmental field meet up for a beer at informal sessions known as Green Drinks.

We have a lively mixture of people from NGOs, academia, government and business. Come along and you’ll be made welcome. Just say, “are you green?” and we will look after you and introduce you to whoever is there.It’s a great way of catching up with people you know and also for making new contacts. Everyone invites someone else along, so there’s always a different crowd, making Green Drinks an organic, self-organising network.

These events are very simple and unstructured, but many people have found employment, made friends, developed new ideas, done deals and had moments of serendipity. It’s a force for the good and we’d like to help it spread to other cities. Contact your local node to get the latest info about coming along.”


Joey Shepp Speaks at Sustainable Enterprise Conference 2007



How Web 2.0 is Empowering Sustainable Business

Web 2.0 is about collaboration, sharing, and accessibility. How is this online revolution empowering Sustainable Business? Participants learned how start-ups and big businesses alike are using the power of the Web to improve their bottom lines while addressing environmental and social justice issues. He gave demonstrations of cutting-edge, near-free software that can easily be integrated into your organization to increase collaboration while lowering your organization’s impact on the environment.

Read more at Sustainable Enterprise 2007

Joey Shepp Speaks as Panelist at Net Impact Professionals Summit, Chicago 2006



Decision Making 2.0: How Information Technology Can Help us Make Decisions Friendly to Planet, People and Profits

Do you know the environmental impact of that steak you bought at Whole Foods? Do you have any idea how much electricity your PC is using when you leave it on all night? Should you tell the grocery clerk plastic or paper? What if your cellphone could tell you the greener choice in each case? This session focussed on the decisions we make on a daily basis, either as consumers or as employees, and how IT solutions can inform those decisions. Given the right information, at the right time, in the right format, you’ll make decisions that are more socially and/or environmentally friendly.

Net Impact Professional Summit

Business and Technology Panel

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