Our Blog

Join us for A Taste of KI


We invite you to join Earthsite for the unveiling of our client The KI.

They will be hosting A Taste of KI on Wednesday, May 19, at The Carneros Inn – Napa Valley, CA. A Taste of KI (kee) features test rides and drives of the revolutionary Tesla Roadster pure electric sports car, models clad in high-end sustainable fashions by renowned designer Bahar Shahpar, a home design galleria curated by the Bay area’s own eco lifestyle expert Zem Joaquin of ecofabulous.com, and a host of organic bites, spirits from Organic Nation, and Biodynamic wines.

Additional highlights include the latest zero-emission motorcycles from Zero and Brammo, gourmet organic living food samples by New York chef Matthew Kenney, ‘Waking the Warrior Goddess’ book signings by Dr. Christine Horner, and a host of short presentations from innovative technology, transportation, clean energy, eco fashion, social media, architecture and sustainable living personalities. Complimentary food, and Biodynamic wine from Grgich Hills, Cowhorn, Cooper Mountain, and Quivira Vineyards will be provided.

The Taste of KI also features an exclusive display area for Tesla, BMW Mini E and Bay area EV owners to stage their vehicles in the Plug In America vehicle corral. With a very limited number of tickets available, the Taste of KI is truly an exclusive, one-on-one sampling with the forward living movers and shakers of tomorrow. Enjoy!

We invite you to attend as our special guest. Receive a 50% off discount on your ticket by using the code “earthsite”. Register here>>>>

Real Goods Solar President John Schaeffer Interviewed by Fox News

Recently, our client Real Goods Solar was featured on Fox News. Real Goods Solar’s President John Schaeffer gave a great explanation on why you should use solar energy in your home. (They showed a screen shot of Earthsite’s web design several times which made us very happy!)

Real Goods Solar Inc. has been selling solar panels for years to people who want to live off the grid. Its latest catalog goes one step further: It offers a mail-order solar house, with a choice of traditional or cedar siding.

The factory-built, single-story house by Boulder-based Solar Village Homes goes for $90,000 to $120,000. At 935 square feet, it boasts energy-efficient and energy-producing features that include solar electrical and hot-water systems. A Real Goods energy system includes the solar panels, wiring and conduit.

For more information on the solar house, click HERE

Sustainable Enterprise Conference 2010


This Friday, May 7, 2010 Earthsite will be participating in the 5th Annual Sustainable Enterprise Conference in Rohnert Park, CA. Joey Shepp will be leading an afternoon workshop titled: Leveraging Social Media Marketing for Sustainable Enterprises.

Socially Responsible Media: Social Media is having a profound impact on the world of marketing, delivering proven financial returns, engaging customer communities, and retooling business as usual. But, with great power comes great responsibility; It’s easy to attract new customers overnight, but it’s also easy to loose your reputation over night. In this brave new world, what are the best practices, latest regulations, and emerging ethics in Social Media Marketing and Corporate Social Responsibility? A new marketing rulebook is being written based on openness, transparency and authenticity. In this presentation learn how you can you can apply Socially Responsible Media for marketing your enterprise. See case studies of how small businesses and corporate brands are reinventing marketing for people, planet, and profits.

The Sustainable Enterprise Conference is an annual event to develop the capabilities of San Francisco North Bay enterprises who wish to contribute to achieving a sustainable future. The conference provides education and information to business, students and the community about current issues. It serves to link enterprises and organizations to resources that support sustainable development.

Register for the Event >>>

Celebrate the launch of San Francisco’s new Urban Forest Map on Earth Day


Earthsite is excited to announce the launch our latest project, the Urban Forest Map. Our role was Branding and Social Media Marketing. We worked along side a great team of developers, ecologists and founder, Amber Bieg.

We invite you to celebrate the launch of San Francisco’s new Urban Forest Map with us on Earth Day, April 22 from 6-9 pm at 111 Minna in San Francisco.

The Urban Forest Map will allow anyone with a web browser, whether on a mobile device, laptop or desktop computer, can add information about specific trees in San Francisco to the Urban Forest Map, such as their location, species, size, and health.

San Francisco is the first city to use the Urban Forest Map; others are expected to follow. “Million Tree” campaigns are taking-off around the nation, and this tool enables the on-the-ground community information sharing vital to the success of such campaigns.

The Urban Forest Map is a project of the California Department of Forestry and Fire Protection (Cal Fire), in cooperation with Friends of the Urban Forest (FUF) and the City of San Francisco.

“The City of San Francisco is dedicated to being one of the greenest cities on the planet. This Urban Forest Map is an exciting opportunity for our community to create an online forum to become more actively involved in the greening of the city. Not only will this technology make the city’s maintenance procedures easier to perform, but our citizens now have a place where they can come together to make a difference to the urban landscape.”
–San Francisco Mayor Gavin Newsom

The project team will demonstrate the Urban Forest Map for the media on Wednesday, April 21 at 10:00 a.m. in Redwood Park at the base of the Transamerica Building, 600 Montgomery Street in San Francisco. To underscore the user-friendly nature of the Urban Forest Map, it will be demonstrated by Benton Liang, a 5th grader at John Yehall Chin Elementary School, using a laptop computer.

Benefits of the Urban Forest Map:
The data can then be used by urban foresters and city planners to better manage trees in specific areas, track and combat tree pests and disease, and plan future tree plantings.
A fully open-source project—the source code, html/css, and data are freely available for download. Non-profit groups can accurately calculate the environmental and financial benefits of trees to advocate for the urban forest.
Provides volunteer stewards and tree aficionados with information that empowers them to better care for the trees in their neighborhoods.
Help foster greater community involvement and awareness of the urban forest.
Students can use it to learn about the role trees play in the urban ecosystem.
Climatologists can use it to better understand the effects of urban forests on climates.
Technologists can “layer” the tree data with other kinds of geographic data to illuminate or reveal aspects of an area or region that might otherwise be overlooked.


San Francisco Green Festival April 10-11


The Green Festival has added a Spring San Francisco show, April 10-11! This year Earthsite will be hosting the Internet Cafe in collaboration with Sustainable Hosting. Stop by to take a sneak peek at two of our projects launching on Earth Day, YourGardenShow.com and UrbanForestMap.org.

In addition, Earthsite’s founder Joey Shepp will be speaking on the Social Media Programming stage on Saturday at 1:00 on the topic of Social Media for Social Good and Sunday at 1:00 on Social Media for Sustainable Business.

The Green Festival is the nation’s premier sustainability event, a joint project of Global Exchange and Green America. For more information visit, www.greenfestivals.org.

Green Communications: Navigating Paradigm Shifts


The second annual Green Wine Summit will be held at the Hyatt Vineyards Creek Hotel & Spa located at Historic Railroad Square in Santa Rosa on Tue., Dec. 1, and Wed., Dec. 2, 2009.

Joey Shepp, Earthsite’s Founder and social media marketing and sustainability expert, along with three wine industry leaders, Mimi Gatens, California Wine Tours, Heidi Paul, Freerun Technologies & Wine Country, and Laura Levy-Shatkin, Vista Internationals and Wine Peeks, will be sharing their stories in a panel discussion on Green Communications: Navigating Paradigm Shifts.

Today’s industries are faced with media and “green” practices which are in simultaneous paradigm shifts. Traditional media is in turmoil; new media is searching for a viable business model as communicators are exploring strategies to meet these parallel challenges. Wineries and winegrowers need to be proficient in communicating their “green” practices and using new media channels to share their stories.

The Green Wine Summit makes a unique contribution to the wine industry and is different from other green educational programs. This informative conference is focused on the business, sales, marketing, & communications aspects of the wine industry’s sustainable business practices. Attendees will benefit from this holistic event, which offers wine industry leaders a full view of the business of green. The panel discussion will address the multiple winery disciplines from general management, finance, technology, sales, marketing, production, and vineyard management. Shepp, Gatens, Paul, and Levy-Shatkin will be sharing present win-win case studies during this unprecedented time of tumultuous change and opportunity.

Register online today to reserve your spot for the Second Annual Green Wine Summit.

Social Media + Sustainability, Friday, November 13



Earthsite’s founder Joey Shepp will be speaking at the San Francisco Green Festival on Friday, November 13, 2009 at 2 pm on the Mezzanine. For complete Green Festival program/schedule information, download the SF Program Guide here.

Social Media + Sustainability

Social networking, blogs, and online video are open, transparent and collaborative, allowing innovation to grow at unprecedented speeds. Learn how consumers, activists, and entrepreneurs are leveraging the power of the social media to create a sustainability revolution. Hear breaking stories on how the Internet is being used for microlending, localization, citizen journalism and corporate accountability. Shepp, a new media expert, will help you see a vision of the near future.

This will be an interactive session. Bring your smart phone/mobile device to participate.

After Joey’s talk there will be a Green “Tweet Up at 3 pm. Come meetup and get to know other Bay Area Green Tweeters, Bloggers, and social media mavens.

Earthsite Hosts Green Festival Tweetup!



Interested in Social Media + Sustainability? Join us at the San Francisco Green Festival for the first ever #GreenFest Tweetup! Come meetup and get to know other Bay Area Green Tweeters, Bloggers, and social media mavens.

Joey2pm: Interactive presentation on Social Media and Sustainability by Joey Shepp, Green Festival’s Internet Marketing Director.



Lonjevitea3pm: Party and Networking! Kombucha beverages served by LonjeviTea. Check out the Green Chat Space, an interactive live social media demonstration.



Interested in becoming an official Green Festival Media Volunteer?
Check out the Media Volunteer page and find other ways to get involved!

Tweetup hosted by Green Festival and Earthsite.

RSVP for the Tweetup

Earthsite Sponsors David Plouffe Event at Dominican University of CA, Wed, Nov 11


Wednesday, November 11, 2009 • 7:00 p.m.
Dominican University of California • Angelico Hall
Free lecture and book signing • No RSVP
Limited seating • Doors open at 6:00 p.m.
Preferred seating available with purchase of book from Book Passage.
For questions, contact 415-485-3202

Our Choice Book Cover
The architect of President Barack Obama’s 2008 campaign reveals how it all happened–and how it will revolutionize our politics. David Plouffe not only led the effort that put Barack Obama in the White House, but he also changed the face of politics forever and reenergized the idea of democracy itself. The Audacity to Win is his story of that groundbreaking achievement, taking readers inside the remarkable campaign that led to the election of the first African American president.

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