Help us be a part of the South by Southwest Interactive Conference by voting for our panel: Open Brands: Leveraging Radical Transparency.

Social media is driving the shift towards Open Culture, Open Government, and Open Marketing. People are Twittering about your brand right now. The way you respond today will determine the future of brand management. Don’t be a #BrandFail. Leverage Twitter to be an Open Brand: transparent, authentic, and trusted.

Questions you'll have answered:

1. Why is "Open" the biggest paradigm shift of today?
2. What does it mean to have an Open Brand?
3. How has Twitter revolutionized transparency?
4. I'm scared of being open. How can I reduce my risks with being transparent?
5. How is Twitter a disruptive technology to marketing?
6. What are examples of Open Brands using Twitter?
7. How do I measure Twitter impact?
8. What tools can I use to monitor my brand on Twitter?
9. Why is transparency good for sustainability?
10. What's next for Twitter and brands?