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Joey Shepp Speaks at Sustainable Enterprise Conference 2008

Sunday, 25 May 2008 22:48

Green Marketing 2.0: It's all about Trust

Traditional top-down marketing is dead. Consumers don’t trust advertising, but they do trust each other. Online technologies such as FaceBook, MySpace, and the iPhone are facilitating a revolution in peer-to-peer communication. How does business today engage with new online strategies to build loyal customer communities? Learn about Social Media, Online Video, Mobile Phones, Blogs, and other rapidly emerging technologies that are forever changing the foundations of marketing. Learn how Sustainable Business is perfectly aligned to take advantage of this new era of Transparency and Trust. Joey spoke about decoding online jargon to prepare you for marketing in an online world.

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