On Thursday, April 22, the Fashion Institute of Technology in New York City will present it's 4th  Annual Sustainable Business & Design Conference.

The theme of this year's conference is Redesigning for a Sustainable Future.  

Earthsite's Co-founder, Stacie Shepp will be leading this session:

Leveraging Social Media to Tell Your Sustainable Fashion Story
With the movement towards sustainable design in the fashion industry, social media is playing a key role for brands to tell their sustainability story; where and how products are made, what materials they are made of, and the life cycle of the product. Whether you are a boutique eco-fashion brand or a large retailer, sustainability is about being transparent, open and authentic.  Social media provides a platform for brands to authentically tell their sustainability story.  In this presentation, we will look at fashion brands that have successfully integrated social media into their sustainability initiatives, learn what engages and builds trust with eco-conscious consumers, and discuss best practices for using social media in sustainability campaigns.

Stacie is an alumna of FIT receiving an AAS degree in Fashion Buying and Merchandising in 1992.  She is excited to return to the school to share her knowledge about sustainability and social media.

The conference will take place in The John Reeves Great Hall from 8:15 AM - 5:30 PM.