Open Brands: How Social Media is Pushing Radical Transparency in Brand Management
Tuesday, 02 February 2010 19:31

On January 28, 2010 Earthsite's Founder Joey Shepp spoke at LinkShare Symposium West. His presentation included how Social Media is pushing radical transparency in brand management, new research on Social Media Policy, calculating Social Media ROI and case studies of The North Face and Drugstore.com.
 

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