Green 2.0: Delivering Green to Mainstream

On November 1, 2007, Joey spoke at the Green Drinks event sponsored by the North Bay Sustainable Business Alliance.  His talk was about how to leverage the power internet to market to the Green Consumer.  Topics included:

• Who is the Bright Green Consumer?
• How to position Green for the Mainstream
• Why Green Consumers love the internet
• Case Studies in how businesses are using the internet to connect with the Green Consumer
• Online strategies for small green business

About Green Drinks

"Every month people who work in the environmental field meet up for a beer at informal sessions known as Green Drinks.

We have a lively mixture of people from NGOs, academia, government and business. Come along and you'll be made welcome. Just say, "are you green?" and we will look after you and introduce you to whoever is there.It's a great way of catching up with people you know and also for making new contacts. Everyone invites someone else along, so there’s always a different crowd, making Green Drinks an organic, self-organising network.

These events are very simple and unstructured, but many people have found employment, made friends, developed new ideas, done deals and had moments of serendipity. It's a force for the good and we'd like to help it spread to other cities. Contact your local node to get the latest info about coming along."

GreenDrinks.org