The second annual Green Wine Summit will be held at the Hyatt Vineyards Creek Hotel & Spa located at Historic Railroad Square in Santa Rosa on Tue., Dec. 1, and Wed., Dec. 2, 2009.

Joey Shepp, Earthsite's Founder and social media marketing and sustainability expert, along with three wine industry leaders, Mimi Gatens, California Wine Tours, Heidi Paul, Freerun Technologies & Wine Country, and Laura Levy-Shatkin, Vista Internationals and Wine Peeks, will be sharing their stories in a panel discussion on Green Communications: Navigating Paradigm Shifts.

Today's industries are faced with media and "green" practices which are in simultaneous paradigm shifts.  Traditional media is in turmoil; new media is searching for a viable business model as communicators are exploring strategies to meet these parallel challenges.  Wineries and winegrowers need to be proficient in communicating their "green" practices and using new media channels to share their stories.

The Green Wine Summit makes a unique contribution to the wine industry and is different from other green educational programs. This informative conference is focused on the business, sales, marketing, & communications aspects of the wine industry's sustainable business practices.  Attendees will benefit from this holistic event, which offers wine industry leaders a full view of the business of green.  The panel discussion will address the multiple winery disciplines from general management, finance, technology, sales, marketing, production, and vineyard management.  Shepp, Gatens, Paul, and Levy-Shatkin will be sharing present win-win case studies during this unprecedented time of tumultuous change and opportunity.

Register online today to reserve your spot for the Second Annual Green Wine Summit.