The Green Festival kicked off 2009 this weekend, with the first event in Seattle, WA. This year we integrated twitter into the greenfestivals.org website and thanks to the help of some local tweeters like @PCC, @RetroRazor, @digitalreporter, and others the hashtag #greensea and #greenfest were adopted for the event.

The campaign took off and generated around 750 tweets for the weekend. Tweets ranged from broadcasting speaker updates to pictures taken around the festival floor. We look forward to promoting the #greenfest tag for the Denver Green Festival, coming May 2nd and 3rd. Thank you to all who participated!  Check out Green Festival's Twitter Page now >>

A big thank you to everyone who made it out to celebrate the launch of Green Festival TV! The event was attended by about 100 people who came out for lively conversation, our special guests; Green America CEO, Alisha Gravitz and Global Exchange CEO Kevin Danaher, and a special presentation by Earthsite Founder and Principal, Joey Shepp. Guests were also treated to a special Green Festival TV Promo produced by Green Gorilla Media.

The fourth annual conference will be held May 8, 2009 at Sonoma Mountain Village in Rohnert Park, CA. Find out more about our Sponsorship and Registration.

Eary Bird Special ends April 1st, Register Now!

Speaking Abstract

The Open Brand:  Beyond Green Washing
Sustainability Marketing in a World of Radical Transparency

Social media technology is driving the shift towards a more open culture, a more open government, and most notably, a more open way of marketing.  People are Twittering about your brand right now and the way you respond today will determine the future of brand management.

At the same time, corporate sustainability marketing initiatives are getting labeled as green washing because they lack transparency that is foundational to building authentic brand trust.

In this talk, you will learn how to leverage social media technology to be an Open Brand leader, transcending green washing and building trusted relationships with your customers.  See current case studies of corporate green initiatives that have succeeded and failed. Learn how to show your green, authentically.

The second annual AltSearchEngines Day Conference was held on Monday, March 30, 2009 at the San Francisco’s Intercontinental Hotel.

This one-day, grassroots event brings together the best and brightest minds of the "alternative" search engines.  Practically every alternative to the big "G" was represented, from Microsoft / Powerset and the Yahoo! BOSS team to key vertical search categories: Green Search, Health Search, Image Search, and Semantic Search, plus several special presentations.

Participating Engines included Powerset, Taptu, Truevert, GreenMaven, GreenPlanetSearch, TheFindGreen, GazoPa, Viewzi, Cooliris, Mednar, SearchMedica, RightHealth, OneRiot, Tazti, SurfCanyon, Worio, Yottalook, TextDigger, StanzIQ, Yahoo! BOSS, and Kosmix, talking about everything from Green Search to Health Search, Image Search, Mobile Search, Vertical Search, and more.

We are pleased to announce the launch of our new website and blog!   Earthsite has been in business now for over 5 years and is growing each year with the addition of more team members and additional services. Our new website features are latest services and client projects.

Our client list keeps growing with the addition of Green Economy leaders such as Climate Savers Computing Initiative, Sustainable San Mateo County and the San Francisco Department of the Environment.

The Green Festival client is in it's seventh year of national event production and Earthsite just launched Green Festival TV and Radio!

GreenMaven.com, the Green Search Engine, is in it's third year with the business directory showcasing over 3000 green businesses. 

Our latest hire, Ryan Milani, is Earthsite's Social Media Manager who will be working with our clients to help them develop their new social media campaigns.

Stay tuned for more and Enjoy!

Earthsite has been the online media partner for the Green Festival for the past four years.  This includes: Onsite Audio/Video Recording, Post-Production, Online Media Distribution and Maintain Video/Audio Libraries.  Green Festival TV and Radio came out of Earthsite's vision to produce and distribute year round content for the festival.  This is done through a weekly newsletters, an itunes podcast, and facebook integration.

In February 2009, Earthsite officially launched Green Festival TV and Radio.  Now you can visit the Green Festival, from the comfort of your home anytime! With full-length videos and audio recordings of renowned speakers and exclusive interviews with your favorite Green Festival partners and speakers, Green Festival TV and Radio keeps the spirit of Green Festival, the nation’s largest sustainability event, going 24 hours a day, 7 days a week.

Power Down for the Planet is a campaign of the Climate Savers Computing Initiative.  It is a competition to encourage universities to reduce their own IT power consumption, and get their students, faculty and staff involved in the fight against computing energy waste.

In addition to the website, Earthsite also designed the logo and print materials for this campaign.

Check out the website at www.powerdownfortheplanet.org

Healthy Child provides a resource to help parents create a home environment where babies and children can thrive and reach their full potential. They advocate holistic, natural medicine and reducing environmental toxins as much as possible.

Healthy Child's founders realize that in our current world it is impossible to completely eliminate all toxins to which our children are exposed. However, we can take steps to reduce or eliminate the most detrimental exposures and keep our kids and our planet as safe and healthy as possible.

The new site displays a Product Guide featuring non-toxic items including organic mattresses and bedding and a Parenting Guide offering advice on topics such as food and nutrition and vaccinations.

Online Tools for the Future of Filmmaking

The world of video is moving online fast and the implications to filmmakers and audiences are paramount. It has become the norm for filmmakers to have an online reel and moreover to lead marketing using online video.

In this workshop, Joey showed filmmakers how to leverage the latest online tools to promote, distribute, and enhance their filmmaking; gain a global audience, make money with advertising, and to prepare for the future of online video.

Testimonial

“Thanks for a fantastic presentation.  It was one of the highlights of the Film Festival weekend and made the $90 weekend pass seem cheap.  You were clear, chock full of information and stayed razor sharp on point.  It was really good.”

Dana Lynne Andersen :: Awakening Arts Studio

Download Entire Presentation 6.33 Mb