This Saturday, October 17, 2009 from 4:30-6:00pm PST Earthsite's founder Joey Shepp will be participating in a panel on the topic of Sustainable Social Media at the Bioneers Conference. The panel will focus on how social media is being used to communicate corporate sustainability.  Hear from leading social media thought leaders on what's working and what's not.

If you are not attending the conference in person, we invite you to watch and comment on the panel live on our website.

In addition to Saturday's panel, on Friday, October 16, 2009 from 4:30-6:00pm PST there will be another panel focused on best social media practices, channels and tools of helping entities to collaborate with non-profits and other partners.

Some of the Bioneers Conference morning plenary lectures will also be broadcast live online.  If you have never been to the Bioneers Conference this is your opportunity to get a taste for this incredible event live from the comfort of your own home or office!

Learn more about the Sustainable Social Media panels:

Help us be a part of the South by Southwest Interactive Conference by voting for our panel: Open Brands: Leveraging Radical Transparency.

Social media is driving the shift towards Open Culture, Open Government, and Open Marketing. People are Twittering about your brand right now. The way you respond today will determine the future of brand management. Don’t be a #BrandFail. Leverage Twitter to be an Open Brand: transparent, authentic, and trusted.

Earthsite is happy to announce that we just became a member of the Green Chamber of Commerce. 

To celebrate, we'll be hosting a Green Business Gathering.

Join us for an evening of networking, delicious local food from Good Earth Natural and Organic Foods and refreshments.

Date: Tuesday, August 11
When: 5:30 – 7:30PM
Where: Earthsite HQ, 85 Bolinas Road, Suite 17, Fairfax, CA
Cost: $10 members, $15 non-members; $5 more at the door

Joey Shepp will be speaking on Wednesday, July 22 at the CESSE 2009 Conference.  The conference will take place at the Loews Royal Pacific Resort in Orlando, Florida.

Green Initiatives in the Workplace.  How we work has a huge impact on our health, our environment, and the products and services we produce. In this workshop you will learn how to adopt green initiatives in the workplace, leading to greater employee health, energy and cost savings, more efficient collaboration, and reduce your carbon footprint.  Topics including energy efficiency, paperless office, telecommuting, cloud computing, online collaboration, e-waste recycling, sustainable website hosting, healthy ergonomics, carbon footprint calculators, and green procurement.

The CESSE, Council of Engineering and Scientific Society Executives, incorporated in 1977, is an informal, not-for-profit international organization of chief executive officers and mid-to-senior level staff members of scientific and engineering societies. CESSE offers its members a forum for exchanging information about their experiences and a venue for addressing the problems, challenges, and opportunities they face in operating their societies.

Sustainability Marketing in a World of Radical Transparency.

Social media technology is driving the shift towards a more open culture, a more open government, and most notably, a more open way of marketing. People are Twittering about your brand right now and the way you respond today will determine the future of brand management. At the same time, corporate sustainability marketing initiatives are getting labeled as green washing because they lack transparency that is foundational to building authentic brand trust.

In this talk, you will learn how to leverage social media technology to be an Open Brand leader, transcending green washing and building trusted relationship with your customers. See current case studies of corporate green initiatives that have succeeded and failed. Learn how to show your green, authentically.

Earthsite and Ranch 7 Creative are available to work on projects together.  Let us know if you are interested in working with our two companies on a collaborative project.

People 4 Earth is an international non-profit organization with it's headquarters in the Netherlands and offices in Washington DC with plans to expand into Asia in 2010.

People 4 Earth came to Earthsite with the need for clarity in their online marketing goals.  Through a strategy and discovery phase Earthsite determined a short term plan that would aide them in their business development.  The result was the launch of a new website with more concise marketing copy in three languages English, Dutch and Chinese.  One of People 4 Earth's main goals was to continue to build a community around their organization.  In order to achieve this goal we set up a social media stratgey including a Ning Community, Facebook page and Twitter account.

People 4 Earth’s mission is to create a more sustainable world through oneness, truth, simplicity and transparency.   Money raised will be distributed to various sustainable action projects in the fields of: education, health, animal welfare and earth preservation.

On June 18, 2009 Earthsite in Partnership with the Green Business Networkheld a free online webinar as part of Green America's "No Green Businss Left Behind" Webinar Series.  Joey Shepp, founder of Earthsite, gave a presentation on "The Open Brand: Beyond Greenwashing."

Joey spoke about how Social media technology is driving the shift towards a more open culture, a more open government, and most notably, a more open way of marketing.  People are Twittering about your brand right now and the way you respond today will determine the future of brand management. At the same time, corporate sustainability marketing initiatives are getting labeled as greenwashing because they lack transparency that is foundational to building authentic brand trust.

The webinar taught participants how to leverage social media technology to be an Open Brand leader, transcending greenwashing and building trusted relationship with  customers. Joey showed several case studies of corporate green initiatives that have succeeded and failed and talked about how to show your green— authentically.

Joey Shepp and Earthsite are the social media mavens for Green Festivals and long time members of Green Business Network.

The webinar recording will be available soon.  Stay tuned!

Social Media for Small to Medium Sized Businesses

You've heard the buzz, you may have even given it a try, social media is shifting how we communicate and interact with our friends, clients, customers, and the public.

On Friday June 12th, 2009 Earthsite held two workshops to teach the basics of social media to small to medium sized businesses.   We had a great turn out with lots of enthusiatic participants.  At this workshop we walked participants through a short demonstration of how to set up and leverage social networks like Facebook, Linkedin, and Twitter. We also showed case studies and best practices of how to successfully use social media to create followings, fans, and loyal customers.

If you missed this one we'll be offering more in the future so get connected and stay tuned!