Earthsite’s lab project OpenBrands.org is a social brand monitoring tool, allowing consumers to have a say in the future of brands.  Powered by Twitter, OpenBrands shows real-time conversations, approval ratings, and top influencers for major consumer brands.

OpenBrands has partnered with Twitalyzer.com to measure Brand Metrics and Top Influencers.  Brand Metrics show measurements of a brand’s reputation on Twitter. The Top Influencer leaderboard shows the most influential Twitter users discussing each brand.

Founder, Joey Shepp says, "We are inspiring brands and community to join in an open conversation.  Through brand tagging, people Tweet about brands in a way that it can be measured.  We track positive/negative brand sentiment and make it public, showing that every Tweet is counted, and every Tweet counts.  Our social mission is promote transparency in marketing, leading to an open engagement between community and brands."

We invite you to Become an Open Brand today!