Green Maven

Green Search Engine The client: Joey Shepp, a web and marketing strategist and Green MBA, who compiled 10 years worth of research on the green economy. The project: A green search engine that leverages Google web services to offer the best of the green web. Site visitors can search Green Maven's websites, news and business directory for green information. Earthsite services: Web development and design, Ongoing marketing strategy, Logo and identity development PR and media relations Internet ad campaigns Highlighted features: Green search engine based on thousands of green websites News aggregator of dependable green news sources Directory of hundreds of green businesses Firefox plug-in for Green Maven searches in user's browser Successes: Sources: The search database has grown to 4,000 green websites in three months. Advertising: The advertising click through rate is five percent - fifty times the industry standard of .1 percent, demonstrating Green Maven's positioning as trusted brand for advertisers. News: The news aggregator features fifty new stories per day. Recognition: Named in Time.com's top ten sites of 2006 "Going green has never been easier than with Green Maven. Editors at the site hand-pick web pages and news items related to the environmental movement-about everything from eco-friendly cities to organic socks-that can then be searched using the Google tool on the homepage or browsed through using a directory." ~ Lee Ettleman, TIME.COM "Just a note to thank you for such an outstanding and valuable website. I've just forwarded it to a dozen people who will also forward it widely. I will read Green Maven regularly and continue the transition to a complete green lifestyle. Thank you so much for the content and the excellence of presentation." ~ Helen Brown, San Rafael