Online Event Production
The client: Green Festivals, a joint project of Global Exchange and Co-op America.
The project: Each year, the
Green Festival expands in scope, attracting 60,000 attendees per year
to the multi-city "parties with a purpose", where they explore the
challenges and successes of building a green economy.
The Green
Festival's online presence is vital to promoting the event, recruiting
volunteers, registering vendors and managing logistics.
Earthsite services:
-
Web design and development
- Media volunteer coordination
- Multi-media production
- Internet strategy
- Online operations
Highlighted features:
- Online operations:
- Registration - exhibitors, speakers, press
- Customized, automated volunteer registration (www.sevenstarvolunteers.com)
- Exhibitor and partner directory
- Media gallery - photo, video and audio
- Media coordination - "Greening the Green Festival" special video production
-
Multi-city coordination and support - Earthsite staff presence at every event
Successes:
- Website use: Website traffic has doubled every year for four consecutive years.
- Operations: Green
Festival administrative time has been greatly reduced with online
registration for exhibitors. The 2007 Chicago Green Festival had an
eighty percent adoption rate for exhibitors listing their entries
online.
- Volunteers: The first
come, first serve volunteer registration platform streamlines the
recruitment process by automatically scheduling volunteers in available
time slots and job positions.
- Search engine optimization: The site is ranked #1 in a Google search for "green festival".
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