UrthTV

Community Media Network The client: Whole Life, the leading source of information, products and services in the areas of natural health, sustainable living and personal development. The project: After 25 years of expos and conferences, WholeLife wanted to reposition itself in its market by taking the expo experience online with the launch of Urth.tv, a social network for people who value greater consciousness, healthy living and a sustainable planet. Earthsite services: Web development Marketing and business strategy Ongoing technology and business partnership Internet marketing Content development (writing, editing, structure) Highlighted services and features: Social network - Member registration, profiles, private messaging Video - Video player customization and development of producer upload system Strategy - Concept, marketing and business strategy Successes: Membership: In just six months, UrthTV membership rose to 3,000 members. Content: UrthTV's conscious media collection contains nearly 1,000 videos. Conversions: Five percent of visitors register on Urth, allowing them members-only access to social network functions such as profiles, private messaging, comments and ratings. The industry standard ranges from one to two percent.