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Lifestyles of Health and Sustainablilty |
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"I will usually buy from a company whose values are like my own."
~Natural Marketing Institute, 2002 Survey of LOHAS consumers  LOHAS (Lifestyles of Health and Sustainability) describes a $226.8 billion U.S. marketplace for goods and services that appeal to consumers who value health, the environment, social justice, personal development and sustainable living. These consumers are variously referred to as Cultural Creatives or LOHAS Consumers and represent a sizable group in this country: approximately 30 percent of adults, or 63 million consumers. (www.lohasjournal.com)
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The green economy is rapidly growing as sustainable business is proving to be as profitable as traditional business. Here are some up to date figures on the size and growth of the green economy. 
The foundation of Ecological Design rests in a hope for humanity and nature to co-exist in a healthy, diverse, and sustainable manner. The mission of Ecological Design is twofold: to see living systems as models and metaphors for sustainable design; and to use this knowledge to integrate human systems with existing ecological systems.