In January of 2010, Earthsite launched a new website for Real Goods Solar. Since 1978, Real Goods has led the sustainable living market through sales, education, and installation of solar and other renewable energyproducts.
Real Goods was purchased by Gaiam, Inc. in 2001, who then opened a solar installation division in 2003. The retail products and solar installation services were housed together under the corporate name Real Goods Solar, Inc. which was spun off from Gaiam as a publically-traded company in 2008. Real Goods Solar, Inc. acquired 4 other solar installation companies within the past sixteen months: Marin Solar, Carlson Solar, Independent Energy Systems and Regrid Power, which are all now under the Real Goods Solar corporate umbrella.
Earthsite's objecives for the project were:
Architecture
Home Page Integration of RealGoodsSolar.com with RealGoods.com
Integration of Marin Solar, Carlson Solar, Independent Energy Systems, and Regrid Power brands into RealGoods.com
Design
Create a contemporary look and feel, in kind with clean tech industry
Leverage web technologies to harness social networking and web 2.0 best practices
Metrics
Increase site visit sign-ups (conversions) for solar installation (commercial and residential)
Reduce bounce rate of RealGoodsSolar.com
In the fall of 2009 Earthsite also launched a microsite Zero Down, Zero Interest campaign for Real Goods Solar while the main site was being built.
