Earthsite designed and developed a new website for the Wallaby Organic yogurt company that launched in July 2011.  Wallaby  was born out of an adventure that began Down Under. During the Christmas season of 1992, founders Jerry and Faith traveled to Australia for vacation. They were awed by the country’s many natural wonders, but interestingly enough, one of their most impressive discoveries turned out to be the yogurt. It was fresh, subtly sweet, and creamy in a way that they weren’t used to finding in the U.S. They wondered why this style of yogurt was not available back home – they were sure that Americans would enjoy its unique qualities. Today, what began as an Australian adventure continues in the form of Wallaby Yogurt Company. Jerry and Faith’s labor of love has grown into a thriving small business based in California’s Napa Valley.

The new website features a product catalog, information about the farms, a custom store locator, and a Wallablog.

Infineon Raceway, located in the Sonoma Valley, is Northern California’s premier motor-sports destination, featuring a world-class road course, drag strip and karting center. Its annual race schedule is headlined by the NASCAR Sprint Cup Series, NHRA Full Throttle Drag Racing Series and IZOD IndyCar® Series. In addition, Infineon Raceway boasts a motor-sports industrial park, which serves as home to more than 70 businesses, including the Jim Russell Racing Driver’s School. Infineon Raceway is a wholly-owned subsidiary of Speedway Motorsports, Inc. (NYSE: TRK), a leading marketer and promoter of motor-sports entertainment in the United States.

On August 25, 2011, Infineon will host the Accelerating Sustainable Performance 2011 Summit. This green performance summit will present innovators and thought leaders from the business, engineering, academic and research communities to explore next steps in sustainable automotive development and marketing.

Featuring a series of speakers and panel discussion with topics including: How can motorsports technology and innovation help drive advances in sustainable transportation? What near-term developments can we anticipate in electric vehicles, battery technologies and alternative fuels? How can the green automotive movement broaden its appeal to capture the performance-car enthusiast?

Earthsite's Principal Joey Shepp consuted with Infineon throughtout the summit planning process. Shepp will moderate several panels in the day of the summit. Earhsite designed and developed the microsite for the summit.

Earthsite designed and developed a new website for NaturEner that launched in the summer of 2011.  NaturEner is a renewable energy company that designs, develops and operates utility-scale renewable energy projects in North America and Europe. NaturEner is committed to increasing the supply of renewable energy while decreasing civilization's impact on the earth.  The company works with local governments, communities, landowners and others to harness sustainable energy resources. Their focus is to develop and maintain strong long lasting relationships with the surrounding communities.

NaturEner is committed to bringing clean, green energy and conservation to the areas where they develop projects. They are also dedicated to creating a positive social, environmental and economic impact in the communities they serve.  Since 1999, NaturEner has developed over a dozen wind farms as renewable energy sources in Europe and North America. Currently, they are developing new wind energy facilities in North America that will produce approximately 1800 MW of wind power.

NaturEner is a group of privately held companies with facilities in the United States, Canada, and Spain.

Earthsite designed and developed a new website called HomeAid, A Virtual Event to Benefit America's Homeless for Be The Media. Earthsite was also responsible for branding and logo design.

HomeAid Live is a virtual fund-raising campaign to benefit America’s homeless families, children, and veterans. Using online video contributed by celebrities, performers, and people like you, HomeAid Live will raise funds to go to organizations that benefit the homeless, including the national nonprofit organization HomeAid.

The campaign will be capped by a live telethon in Fall 2012, during National Hunger and Homeless Awareness Week.  Earthsite will be working with HomeAid Live promoting the event in 2012 through social media as well as participating in the development of the live telethon site.

Earthsite's client, Dominican University of CA, will be hosting the 2010 California Governor's Debate on October 12.

Earthsite designed the microsite for the debate along with establishing the brand and social media channels.

WholeSoy and Co. launched their new website in the Fall of 2010.  The site features a new design that reflects their company culture and showcases their products.  It also includes a store locater, blog, community section and information on health and nutrition.  In addition, Earthsite has launched WholeSoy's new social media channels on Facebook and Twitter.

WholeSoy & Co. is an independently-owned and operated company located in San Francisco, CA.  The company was founded in 1999 by Ted Nordquist, an internationally renowned soy pioneer.  They make a full line of healthy, vegan products. The company’s soy yogurt comes in eleven flavors and is available nationally in natural food markets and select grocery stores.

Nordquist  has served on the Non-GMO Project’s Technical Advisory Board for several years and is leading efforts to ensure the ongoing availability of non-GMO soy.  Earthsite developed a guide for Non-GMO Month on October 2010 along with a social media campaign promoting it.

Check out WholeSoy's Take Action Guide for Non-GMO Month>>>>

Join WholeSoy's Facebook page>>>

Follow WholeSoy on Twitter>>>

YourGardenShow.com is an interactive gardening experience for gardeners of all levels. This is where gardeners share videos, photos, garden ideas and inspiration.  YourGardenShow is the fastest growing international garden community on the web

With individual and group garden pages, how-to videos, garden planners and an activity network of bloggers, YourGardenShow brings gardeners together in a rewarding, honest manner that enhances the joy of gardening.

Earthsite's team has been working on growing the YourGardenShow.com community through Blogger Outreach, Social Media management (including Facebook and Twitter), Facebook Ads, Blogging, weekly newsletters and maintaining the Plant of the Day campaign.

For More Information Visit:

YourGardenShow.com
Blog.yourgardenshow.com

Follow YourGardenShow on Twitter

Become a Fan on Facebook

SF Environment’s San Francisco Green Purchasing Program helps over 80 departments within the City & County of San Francisco to be in compliance with the SF Precautionary Purchasing Ordinance by providing technical assistance and setting stringent criteria for safer, less-toxic “green” products & services. The SF Green Purchasing Program also works with the City Purchaser (Office of Contract Administration) to get better prices on approved products for the City.  The main tool for providing these services is the SF Approved Catalog, a list of products that are less toxic and more environmentally-friendly alternatives to common products.

All products in the SF Approved Catalog are rigorously reviewed and approved by SF Environment (SFE) staff.   The prior system for screening products and sharing the SF Approved Catalog with the intended audience(s) was cumbersome and not very user-friendly.  Earthsite was hired to develop a product directory and product screening system to improve the City Toxic’s team’s efforts to support CCSF staff in making better purchasing decisions.

In the Fall of  2010 Earthsite re-launched the Solar Living Institute website.  The new site features an updated course catalog and online solar training course with a convenient check-out system and online registration. The project included an updated design and branding enhancement along with social media integration.

Established in 1998 by the founder of the Real Goods Trading Company, the Solar Living Institute in Hopland, CA, is a 501(c)(3) non-profit educational organization that promotes sustainable living through inspirational environmental education.  The mission of the Solar Living Institute is to promote sustainable living through inspirational environmental education.

The Ki is a premium, live, experiential event that immerses businesses, government, media and influential forward living consumers with today’s leading sustainable brands, technologies and innovators.  Where Pebble Beach, the TED Conference, New York Fashion Week, the Monaco Grand Prix and Hollywood filmmaking all converge on the topic of creating our sustainable future.

The event will take place on Oct 22-24, 2010 on Treasure Island in San Francisco, one of the top cultural hubs for environmental thought and leadership.  Unlike a trade show, conference or festival, The Ki provides the exclusive, first hand opportunity for guests to experience the brands that are shaping our world of tomorrow, and engage directly with the visionaries behind them.

The Urban Forest Map is a project of the  California Department of Forestry and Fire Protection (Cal Fire), in cooperation with Friends of the Urban Forest (FUF) and the City of San Francisco.   The Urban Forest Map allows anyone with a web browser, whether on a mobile device, laptop or desktop computer, to add information about specific trees in San Francisco to the Urban Forest Map, such as their location, species, size, and health.

San Francisco is the first city to use the Urban Forest Map; others are expected to follow. “Million Tree” campaigns are taking-off around the nation, and this tool enables the on-the-ground community information sharing vital to the success of such campaigns.

Earthsite's role was Branding and Social Media Marketing. We identified beta testers as an objective of their campaign. Using Twitter and Facebook, we were able to identify influential and targeted influential bloggers and media people to outreach to. As a result, interest was generated from Wired.com and an article was written by Alexis Medrigal which contributed to a large portion of the media buzz on launch.

Summary of work:

• Developed a flexible microsite containing a landing page, blog, electronic press kit, and about page
• Collected leads for the beta launch
• Developed an electronic press kit
• Setup a Facebook and Twitter, and Get Satisfaction presence
• Produced a targeted follow strategy
• Managed daily content for each social media site
• Developed a landing page for the beta test
• Launched an email campaign announcing beta launch to 100 subscribers
• Outreached to bloggers
• Setup event pages and promoted the launch event

In January of 2010, Earthsite launched a new website for Real Goods Solar.   Since 1978, Real Goods has led the sustainable living market through sales, education, and installation of solar and other renewable energyproducts.

Real Goods was purchased by Gaiam, Inc. in 2001, who then opened a solar installation division in 2003. The retail products and solar installation services were housed together under the corporate name Real Goods Solar, Inc. which was spun off from Gaiam as a publically-traded company in 2008.  Real Goods Solar, Inc. acquired 4 other solar installation companies within the past sixteen months:  Marin Solar, Carlson Solar, Independent Energy Systems and Regrid Power, which are all now under the Real Goods Solar corporate umbrella.

Earthsite's objecives for the project were:

Architecture
Home Page Integration of RealGoodsSolar.com with RealGoods.com
Integration of Marin Solar, Carlson Solar, Independent Energy Systems, and Regrid Power brands into RealGoods.com

Design
Create a contemporary look and feel, in kind with clean tech industry
Leverage web technologies to harness social networking and web 2.0 best practices

Metrics
Increase site visit sign-ups (conversions) for solar installation (commercial and residential)
Reduce bounce rate of RealGoodsSolar.com

In the fall of 2009 Earthsite also launched a microsite  Zero Down, Zero Interest campaign for Real Goods Solar while the main site was being built.

The Green MBA provides a culture of collaboration and innovation for those ready to take responsibility in a complex world that needs rethinking.

Based in the San Francisco Bay Area, Dominican’s Green MBA is an on-site program whose graduates receive a Master of Business Administration degree in Sustainable Enterprise. Students have a choice of two-year full-time and three-year part-time structures to accommodate life/work balance while pursuing the degree.

We are proud to say that the founders of Earthsite, Joey and Stacie Shepp, and our social media director, Ryan Milani, all graduated from the Green MBA.