What would a college course in social media look like? (Caution! Homework)

Humm.. what would I teach if I taught a social media course?? (Dream sequence-- engage!)
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I. Overview - A historical look at communication

This is nothing new, just louder and longer communication. This is the Sociology part of the class.
Homework: Watch the TED Talk, Jeff Bezos on the next web innovation

II. People -Different people have different tendencies on the web

Not everyone reads blogs and tweets. This is the Psychology part of the class.
Homework: Review the Social Technographics Profile Tool

III. Mediums - A look at the hardware and software making social 2.0 possible

Transportation has trains, planes and automobiles, Communication has Smart phones and netbooks. This is the operations part of the class
Homework: Review The Conversation Prism, by Brian Solis

IV. Concepts - Essential language to navigating the social web

Digging, tagging, tweeting, commenting, and other nomenclatures. This is the Linguistics/ Foreign Language part of the class.
Homework: Watch Social Media in Plain English, by Leelefever